While our districts provide important services to our stakeholders there is a bigger story here, one that’s already being told by extraordinary artists, vibrant small businesses, community organizations, residents and the people who work in this area every day. In 2014, the districts were presented with a challenge: How do we tell that story of Downtown Oakland to the greater Bay Area and beyond?
Our answer: Oakland Central, a brand that unites our downtown from the Uptown Arts and Entertainment District to the Jack London waterfront, from Lake Merritt to Old Oakland and everything in between.
Oakland Central is the districts’ new platform for promoting Downtown Oakland as a destination for food, shopping, entertainment, arts and culture, work and a place to call home.
But Oakland Central isn’t just a destination; it’s a state of mind. It’s the heartbeat of the central business district, Oakland’s hip arts and entertainment hub, the area with the largest concentration of art galleries as well as some of the city (and country’s) best-reviewed restaurants.